Former Maserati China sales leader joins FF as China CMO

Former Maserati China sales leader joins FF as China CMO
On April 23rd, the reporter learned from FF (Faraday Future) Chinese company that senior salesman of luxury car brand, Mr. Gao Mengxiong, who had served as the brand creation and sales miracle of Maserati China, officially joined FF as the head of FF China CMO and business development (Business Development), responsible for the implementation of UP2U full-process business in China, as well as joint venture and B2B business development.Gao Mengxiong holds a bachelor’s degree in engineering from Tsinghua University, a master’s degree in marine engineering from Norwegian Royal Institute of Technology, an EMBA from China Europe International Business School, and has more than 20 years of experience in the automotive marketing industry. He has served Volvo and GM successively., Ford and Maserati and other car brands.In 2007, Gao Mengxiong joined Maserati, an Italian super-luxury car brand, and was fully responsible for product introduction, channel construction and sales.During his ten-year tenure, Maserati China has grown from a niche ultra-luxury brand with more than 100 units per year to a first-line ultra-luxury brand with over 15,000 units sold in 2016.After 2017, Gao Mengxiong successively joined the intelligent Internet electric vehicle brands FF Auto and Byton Auto as sales directors, actively participating in and courageously trying out various innovative brand promotion and channel sales concepts.At the same time, the FF company also began implementing the partner system last year, and handed over the minority governance rights of the company to the “partner committee”.These partners come from inside and outside the company. Internally, they select excellent employees from all levels or have high-potential backup talents that are continuously cultivated. Externally, they attract top external talents to join, change the status of professional managers, and effectively become the company ‘s identity.the host.Sauna, Ye Wang Bai Jinlei editor Xu Chao proofreading Chen Diyan